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Sports CardsCommon Insert

Michael Jordan - The Jordan Era— Value & Price Guide

1997-98 Upper Deck Ultimate Collection1997-98Upper Deck

Market Valuation

HOLD

Fair Market Value

$65.00

0
Low
$30.00
Median
$65.00
High
$100.00
0%N/A
AI Confidence: 30%

Expert Analysis

Given the iconic status of Michael Jordan and the card being from a premium Upper Deck set, this card has long-term appeal. While no recent sales data is available, similar cards from this era tend to be stable. Holding this card is recommended for its collector value and potential for gradual appreciation.

Market Analysis & Price Trends

Based on current market data, the Michael Jordan - The Jordan Era has a current fair market value of $65.00 with prices ranging from $30.00 to $100.00.

Market trends show stable movement over the past N/A, with a flat price change. No recent sales data was found to establish a trend. Pricing is based on historical knowledge of similar Michael Jordan inserts from this era, which tend to hold stable value due to his iconic status.

Our AI analysis rates this card as a HOLD. Given the iconic status of Michael Jordan and the card being from a premium Upper Deck set, this card has long-term appeal. While no recent sales data is available, similar cards from this era tend to be stable. Holding this card is recommended for its collector value and potential for gradual appreciation.

Collecting Insights

This card is a Common Insert rarity, Base variant, from the 1997-98 Upper Deck Ultimate Collection set, released in 1997-98. Collectors value this card for its unique attributes and market positioning.

Notable features include: Iconic player Michael Jordan, Premium 1990s Upper Deck insert set, Strong visual appeal with action shot. These characteristics contribute to the card's collectibility and market demand.

Michael Jordan's unparalleled legacy as the greatest basketball player of all time, combined with his global cultural impact, drives consistent high demand and value for his cards.

Key Features

  • Iconic player Michael Jordan
  • Premium 1990s Upper Deck insert set
  • Strong visual appeal with action shot

Quick Facts

  • Michael Jordan led the Chicago Bulls to six NBA championships in the 1990s, defining an era of basketball dominance.
  • He retired with an incredible 30.1 points per game career average, the highest in NBA history.
  • Jordan's rookie cards are among the most sought-after in the hobby, with his 1986 Fleer rookie card being a cornerstone of sports card collecting.
  • Beyond the court, his 'Air Jordan' brand with Nike revolutionized athlete endorsements and became a global fashion icon.
  • This 'The Jordan Era' insert card captures a moment from his second three-peat run, a highly celebrated period of his career.

Grading ROI Estimate

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Estimated value after professional grading, based on typical grade multipliers for this price range.

GradeEst. ValueCostNet Profit
PSA 10$227.50$25.00+$137.50
PSA 9$117.00$25.00+$27.00
BGS 9.5$162.50$30.00+$67.50
CGC 9.8$130.00$22.00+$43.00

Estimates based on typical grade multipliers. Actual values vary by card popularity, scarcity, and market conditions.

Frequently Asked Questions

Based on recent verified eBay sold listings, the Michael Jordan - The Jordan Era has a fair market value of $65.00. Prices range from $30.00 to $100.00 depending on condition and seller. Values are updated regularly based on real transaction data.

Michael Jordan - The Jordan Era Base - Trading Card Image

Image from verified eBay sold listing

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Last updated4/5/2026

About the Michael Jordan - The Jordan Era

Michael Jordan's 1997-98 Upper Deck Ultimate Collection 'The Jordan Era' card is a poignant tribute to the latter part of his legendary career, specifically his final championship run with the Chicago Bulls. This set is celebrated for its premium feel and focus on iconic moments, perfectly capturing Jordan's unparalleled dominance. As one of the most important figures in sports history, any card depicting Jordan from his championship years holds immense significance. Priced around $65.00, this card offers an accessible yet meaningful piece of MJ memorabilia. It's a fantastic addition for collectors seeking to commemorate the peak of 'The Jordan Era' and remains a consistently sought-after item in the robust basketball card market.

Career Highlights

  • 6× NBA champion (1991–1993, 1996–1998)
  • 6× NBA Finals MVP (1991–1993, 1996–1998)
  • 5× NBA Most Valuable Player (1988, 1991, 1992, 1996, 1998)
  • 10× NBA scoring champion (1987–1993, 1996–1998)
  • 2× Olympic gold medalist (1984, 1992)
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